Leading Point of Care Media Company to Feature CBS Health Solutions, News and Entertainment Content from Local CBS-Owned Stations
NEW YORK, Nov. 3, 2015 /PRNewswire/ — The CBS Television Stations group and Health Media Network (HMN), one of the country’s fastest growing digital Point of Care Media companies, today announced a new partnership that will bring health and wellness information, healthcare news and entertainment content from local CBS-owned stations to over 12,000 medical locations throughout the country.
HMN provides patient education in physician waiting rooms and large medical practices through digital TVs, a Healthy Living Wallboard Network, HMN Mobile Health platform and Doctor Discussion Guides. HMN currently reaches 350M+ yearly consumers and 55,000 physicians in medical offices and healthcare systems nationwide.
As a major feature of this partnership, HMN will distribute CBS Television Stations content across more than 12,000 locations, providing additional high quality health and lifestyle content to consumers in waiting rooms across the country. This alliance includes a cross-marketing agreement that creates opportunities for both brands to leverage each other’s products in strategic sales efforts.
“We are extremely pleased to partner with Health Media Network to make our award-winning content available on yet another great platform so that millions of people in the markets we serve can stay connected to our stations,” said Peter Dunn, President, CBS Television Stations. “This strategic alliance will enhance our CBS Health Solutions vertical which provides health and wellness advertisers with integrated solutions.”
“This partnership creates a powerful alliance between two of the most trustworthy sources of news and information in the health and wellness sector,” says Christopher J. Culver, the Chief Executive Officer of Health Media Network. “This alliance provides unprecedented reach for advertisers that want to engage their brands with multiple touchpoints, at every moment during consumer’s health journey – from home to Point of Care and beyond.”
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@HMN_ads new partnership with CBS TV Stations gives consumers better access to health information #CBSHMN
About CBS Television Stations
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), WTOG-TV (Tampa-St. Petersburg), KSTW-TV (Seattle), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
About Health Media Network (HMN)
Launched in 2007, Health Media Network, (HMN), is one of the fastest growing digital Point of Care media companies in the U.S., providing education and health content in physician waiting rooms through a platform of 30 specialty health networks. Using the latest digital technology, HMN is able to customize content that provides physicians and marketers with relevant programming for their messages to improve health and healthcare outcomes to targeted audiences. HMN currently reaches more than 55,000 physicians in over 12,000 medical offices and healthcare systems across the country. For more information, visit Health Media Network at www.hmnads.com.
CBS Television Stations
Health Media Network
SOURCE Health Media Network