STAMFORD, Conn., June 13, 2013 /PRNewswire-iReach/ — Health Media Network (HMN), the fastest growing digital point-of-care media company in the U.S., is launching two information and education networks created specifically for Hispanic and African American healthcare physicians and consumers. Combined, the new HMN networks support more than 20,000 doctors reaching close to 10 million Hispanic and African American consumers at the point they receive healthcare services.
“At HMN, we recognize that minority communities have specific medical conditions and therefore, specific health information needs,” said Christopher Culver, President and CEO at HMN. “Better informed patients are more likely to follow physician suggestions and recommended closing strategies.”
To enhance the education and information, HMN developed an association with American Minority Health Networks (AMHN) who will provide the relevant content to both minority networks. Produced by Phil Cohen, who has long and storied history in the point-of-care space, this content will address the specific needs of the minority community.
The HMN Hispanic Network now supports 8,692 physicians delivering 4,321,505 impressions while the HMN African American Network supports 13,171 physicians and delivers 4,710,357 impressions. “We are the first point-of-care information provider to address these needs across such a wide direct-to-consumer platform. Better informed patients are more likely to follow physician suggestions and recommended dosing strategies.”
According to national examination surveys, Hispanics are almost twice as likely as non-Hispanics to be diagnosed with diabetes by a physician. In the case of African Americans, 40 percent of African American males die prematurely from cardiovascular disease as compared to 21 percent of Caucasian men.
According to the Centers for Disease Control and Prevention, the health of these ethnic groups is often shaped by factors such as language/cultural barriers, lack of access to preventive care, and the lack of health insurance. Major causes of illness and death among Hispanics and African Americans include heart disease, cancer, stroke and diabetes.
“Early detection and preventative care can be encouraged by our information networks,” said Shaneeka James, President of the American Minority Health Network. “HMN and AMHN have created a viable solution to meet the real-time needs of physicians who are constantly searching for ways to better inform their patients, and for advertisers searching for a platform to communicate specific products and benefits to Hispanics and African Americans,” she continued.
“HMN continues to validate its commitment to being the only IP-addressable platform and the fastest growing digital point-of-care company,” said Culver. “We lead the industry in network diversity through our ability to offer advertisers and brand managers multi-platform opportunities to reach more consumers, in demographic and ethnic sub-segments, at a pivotal time – at the point-of-care.”
About Health Media Network (HMN):
Launched in 2007, Health Media Network, (HMN), is the fastest growing digital media company in the U.S. providing education and health content in physician waiting rooms through a platform of 25 specialty health television networks. Using the latest digital technology, HMN is able to customize content by medical specialty providing physicians with relevant programming for their practice and advertisers with a targeted audience for their messaging. HMN currently reaches over 35,000 physicians in medical offices and healthcare systems across the country. All HMN programming is reviewed by a medical advisory board.
Media Contact: Deborah Radman Radman Communications, 917-841-9228, firstname.lastname@example.org